A Therapist’s Journey in Website Design
Designing and building a website from scratch is daunting, especially if you lack design expertise and struggle to decide on its content. Constantly browsing other therapist websites for inspiration left me feeling unsettled, unsure and uneasy.
The Temptation to Conform
I found myself succumbing to the temptation to conform to their standards rather than trusting my own instincts. I doubted my ability to create something unique and compelling, fearing that straying from the beaten path would lead to failure.
Upon reflection, I realised this unease stems from a lack of authenticity. My attempts to emulate or take inspiration from other sites’ designs and take advice from sites on the subject only led to a departure from my genuine self. Despite the well-meaning advice from these sites, they cannot fully capture your unique voice and perspective. It’s natural to seek guidance from others, but ultimately, my website should reflect my own values, expertise, and personality. Only embracing my authenticity will lead to a website that truly resonates with my audience and aligns with my professional identity.
As a therapist, I’ve discovered that designing a website is not just about showcasing my services; it’s about creating a digital space that reflects my values, resonates with potential clients, and fosters genuine connection. Yet, in this process, I’ve found myself grappling with a unique set of challenges – balancing authenticity with the desire to attract clients.
In the pursuit of authenticity, I’ve found myself wrestling with the fear of putting some potential clients off. Yet, through this journey of website design, I’ve come to understand that embracing authenticity requires a measure of professional courage – the willingness to be disliked by some in order to connect deeply with those who resonate with my genuine self.
Initially, I hesitated to fully express my authentic voice on my website, fearing that it might alienate certain clients or lead to disapproval from my peers. (Something I used to struggle with in my practice too.) I worried about being perceived as too unconventional or controversial, and I played it safe, sticking to generic language and imagery that lacked the personal touch I longed to convey.
However, as I delved deeper into the process and myself, I realized that by censoring myself and conforming to perceived expectations, I was doing a disservice not only to myself but also to potential clients seeking a therapist who resonated with their unique needs and values. It took a significant amount of introspection and self-reflection to find the courage to be disliked – to embrace the possibility that not everyone would approve.